How to Become a Wedding Planner

Setting healthy boundaries with Clients [How do you do it?] Set them before you get in trouble

Nov 26, 2021

Setting Healthy Customer Service Boundaries

by Victoria Lewis

Have you ever felt like the more you give the more people take or no matter how much you give, it is never enough?  Being in the customer service industry can often leave us feeling underappreciated and wondering if it is really worth all the stress. If that resonates with you, I want to share with you some of my top tips to restore your faith in humanity. 

What is reasonable for the customer to expect?

When you are looking for the answer to that question the answer will not only depend on who you ask, I believe it will change depending on the circumstance. What I really mean by that is, are you the one who is providing customer service or wanting to get good customer service from someone else. Far too often we ourselves can seem hypocritical when it comes to this topic. This may be difficult, but can you take an honest look at yourself and say if you have ever expected a company to go against their...

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4 SECRETS TO RUNNING A SMOOTH REHEARSAL (How to get them to snap to attention and do exactly what you say) | Time tested formula |

Nov 05, 2021

Turning The Nightmare Into A Dream

Anyone who has attended a wedding rehearsal can tell you, it can be a chaotic nightmare.  Groomsmen and Bridesmaids can behave like elementary school children on a playground. Being silly and teasing each other, 3/4th of them are really not listening or paying attention, there are always one or two who want to add their "jr professional" opinion. Someone is always running late and if you don't have your act together, the Bridal Party will rule over you!  This happens far too often. 

At the beginning of my career, I didn't want to seem like the stereotypical planners who, for lack of a better word, are not very nice and appear to be super demanding. I wanted to be liked, be sweet, and well like I was one of their friends too.

When I was overly focused on wanting them to view me in a different light, and not be overbearing, our rehearsals would last 2-3 hours depending on when they all showed up. Of course, they wanted...

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Delivering Excellent Customer Service - [Whatever that means :/ ]

Oct 29, 2021

Excellent Customer Service is something we all want to provide. We want our clients to be happy with us.  We want them to recommend us and ultimately, it does say we are doing "it" right. In this post, we will explore how to lay out some ground rules to follow to help you be consistent in your goal to provide excellent customer service.

 

Developing a Winning Customer Service Policy

Sounds like a great idea right? Well, what if, it isn't as easy as it seems?  In fact, in this business, it often feels impossible to apply the same principles of excellent customer service to each client. Some of my clients are so busy they don't want to be bothered and on the other hand, I have some clients who now see me as their best friend and want to text me at midnight when they are searching through ideas they find on Pinterest.  The truth is, I love creating systems, policies, and streamlining the way we run our business.  I would love nothing more than to...

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Marketing Your Business [Branding, Advertising, Social Media] Is it all the same?

Oct 22, 2021

In our member's program, we invest a lot of time, money, and resources to help our members stay on top of their game and gain market share.  For us here at WSU, it is important to help them stand out from the crowd and know how to get the clients they want and in the current climate marketing is a very confusing process.  Branding, marketing, sales, social media, google ads, website, magazine ads, networking, expos, I could go on and on listing the keywords that are mentioned when talking about marketing. This is what is confusing, each of these items is separate and different from one another. So then, where do you start and where do you put your time? 

Developing A Strategy

That is a good question to ask, what are you currently doing to market your business? Or are you advertising your business? You may be asking yourself, how are they different? Oh, now you've asked the right question.  They are very different.  Marketing is your...

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What do you do when they won't do what you tell them to do?

Oct 15, 2021

How do you help a client that thinks they know more than you? This has been a major frustration in my career.  They may literally tell me how to plan, that they don't think they aren't going to pay certain fees vendors are charging, they don't think vendor or venue policies are fair, and they were under the impression...

I wish I was the person who could say, I told you so.  I guess I am the type that would rather steep quietly inside instead of making them feel the embarrassment. 

Even I have created policies and processes to reduce or limit these problems and some of my clients don't even want to follow them.  They feel their way of planning is better, then sure enough a few months later, they are frustrated and it feels like they blame me for it. 

Recently this happened and I guess, I had just had enough. I had a 1-hour Zoom meeting where the client and I went back and forth with their frustration about the budget being more than they wanted to...

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The Glamorous Life of a Wedding Planner [Can it be true?] Is it for everyone?

Oct 01, 2021

I started in the Wedding Industry when I was just a little girl.  I am 3rd generation in the business so, it may seem obvious that this would be my career of choice, but actually, I think like many children, I did not want to follow in the footsteps of my mother. And yet, here I am 3 decades later, still in the business that has helped make me who I am today, and I couldn't be more grateful! Let's examine the life of a Wedding Planner. 

Living The Glamours Life

The hottest career choice out there right now is that of a Wedding Planner. For many, it is easy to see its appeal. You get to be the star of the day or the hero if you will. Solving problems, bossing people around, and making a ton of cash. It does sound amazingly glamourous. I mean, we've all seen the movie "The Wedding Planner".

Although you may be able to sense my sarcasm, I have, to be honest, for me, it is a pretty amazing blessing. When I first started, Wedding and Event Planners were few and far...

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Should You Fake It 'til You Make It. [ Staying within your ethics ]

Sep 24, 2021

I have heard many people use this phrase and I really don't like it.  It seems to me like it encourages people to lie, which of course I discourage. If I were to turn the tables and look at myself honestly, I guess I could be guilty of this, depending on how you look at it. I hate to admit that.  I would really like to argue over semantics with the word lie.  I have told potential clients I could do something I have not experienced, fully believing I could figure it out. But I haven't told them I actually did something I had not done.  That I truly believe crosses the line. 

I don't post photos and say they are ours, I don't tell people we have planned events that we haven't and I don't think you should do those things either.

So, I know what you're thinking. If I am new to the business, "Then how do I get business I want, If I tell the truth?"  Easy, be honest. If you are just starting out, consider offering your services either...

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Setting Up An Intern Program [Free help!?] Is it worth it?

Sep 17, 2021

We offer several types of internships in our business.  At the inception of our program, I started the program out of necessity.  I needed additional staff but couldn't afford it. So, I thought it would be beneficial if I were to offer an internship program. It is easy to see why I would want to offer an internship program, free labor right?

Internships can be career or even life-altering.  Offering internships helped my business take off to a new level and has been a valuable part of my business from the onset.  I continually make improvements to our program and have found them to be one of the biggest blessings in my business. 

How Do You Value Staff

It is a running thread through my company that I value people. I value our clients, our vendors, and our team.  Our team includes interns. With this in mind.  I did not want our interns to feel like they were free labor but wanted them to feel like they were learning valuable information....

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Overcoming Wedding Burnout [ What happened to the dream?]

Sep 10, 2021

Being in the Wedding Industry for several decades, I have found that the majority of people who enter the "world of weddings" just don't stay in it long.  Why?  Well if you have been in the industry very long  I am sure you know the answer to that.  There is no real training to prepare you for the reality of how unrealistic many couples' expectations are, how hard you actually work vs how much you get paid, and how often you may be underappreciated.

You Can Change Your Reality

As I look back I can honestly say that I have experienced wedding burnout typically 1-2 times every year- yes, every year! Okay, hang on, 99% of my clients are amazing.  Our amazing clients are found from our pretty in-depth system for onboarding that helps us screen the clients to find those that will fit us best, which will in turn help to reduce the frequency of "burnout".  That being said, we still have 1-2 clients each year that cause the feeling...

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Getting Business With Effective Networking (What is the right method for you?)

Sep 03, 2021

I am a natural introvert, socializing is not easy for me, and going to organizational groups for networking is not on the top of my priority list. I am definitely not a "Social Butterfly". So how can people like me still effectively find a Networking System that works? In this post, I will share the networking secrets that have helped me get the referrals I want. 

The Oxford online dictionary defines Networking as "the action or process of interacting with others to exchange information and develop professional or social contacts."

In theory, it sounds like a great idea.  Build connections and they will recommend you and you can recommend them and in many cases, it does work exactly like that. It can be ideal and an easy way to get business.

Not As Easy As It Sounds

I have found, for me, it doesn't work that way as easily as it sounds. Often there are many unspoken conditions that can be attached to this type of referral system.  

I always say...

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