Persona Principle

I know many planners/coordinators who put on a particular persona when they start their business.  I believe I may have even have fallen into this trap in the beginning.  I think I and many others may have thought a wedding planner needs to be a certain type of person. So, I acted that way and then got trapped in that character. So what is the Persona Principle? Personas are fictional characters, that we create based on our idea of an image that will represent what we feel will reflect an image we want to project. Then we will use that for our service, product, site, or brand in a similar way.

Creating a persona will help you to identify and understand your client's needs, experiences, behaviors, and goals.

However, if this isn't done carefully, this can cause problems in the future because it is hard to continually put on a fake image. Then this can send a mixed message.  I think it is important to do some self-reflection into who you are and then decide who you want to be and then know what image you want to reflect. 

So, I want to be clear, if your going to create a persona as a particular type of "wedding planner" make sure you stay consistent and it can be a genuine part of your character.