Often in business there tends to be key words, phrases, or ideas that start to trend and then many of us think, oh that worked for these major companies, I need to do it too.
Seth Godin is what many will call a marketing Guru. He has written many books and tons of interviews on YouTube. I recommend you check out some of his videos. The way he says to know if you have a brand is if people pay more for your product or service than your competitor.
So, using that analogy, what is a brand? A brand as described by investopedia is an intangible marketing or business concept that helps people identify a company, product, or individual. People often confuse brands with things like logos, slogans, or other recognizable marks, which are marketing tools that help promote goods and services.
Now with that in mind, do you need to spend hours creating a brand and brand consistency or do you just need to put together a slogan, logo and eye catching colors? When you are new in business, I think it is important to allow your visuals to be fluid. Especially in an event business that has continual changing trends and styles. You want to make sure you don't get stuck in a brand that wasn't established over time.
So consider what is important in the beginning of setting up your business. Is it possible that you just need to have some pretty business cards, website, and social media posts?
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