I am continually surprised when I meet vendors or a new venue and they communicate to me that they don't care what the client wants. They say, this is what I offer and if they don't like it, thats their problem. I really want to say, no thats your problem. Mainly because they just told me they are having trouble getting sales. Do you want to sell your product or service or do you just want to do what you want to do and hope someone will buy it from you? That philosophy only really applies to the Art world and honestly, why do you think the term "Starving Artists" came from? Do you want to run a business or be an artist?
One of the 1st things you need to discover about your business is to know who you are trying reach. You may be thinking, if you advertise to everyone you are sure to get plenty of business. When you do this it is easy to send mixed messages to a wide range of people, you are more likely to get less business because you are not representing what you do and who you serve and how you can help those who need a Coordinator or Planner.
You have to think about it from your customers perspective. They are usually interested in a business's service because they have a problem or concern that needs solving. Your potential customers are looking for someone to solve their specific issue.
You may have beautiful photos, but they want someone to help them because their time is limited, or they have plenty of time to do DIY projects but wants someone to set it all up. What if they are just looking for an inexpensive...
Have you ever heard the expression, "Know Thyself"? Have you ever given it any real thought? What does it even mean?
I have adopted this philosophy both in my personal life and my business. Our entire team begins their experience with us by taking several personality tests. There are a variety of benefits from this. We get to see deeper than what an interview will reveal, we understand motives, natural talents and abilities, and learning styles.
We use these tools to help help them develop their skills, talents and abilities as well as a resource for them to draw on and us talk about in a way that helps them to not take corrective criticism in a more objective way. I can tell them that because they are a "INTJ" or a "Blue" Or a "High D" ( all references to personality test types) their type has a tendency to look at the situation this way, and the person they are dealing with who has a different personality type may look at it this...
One of the reasons we created Wedding State University is because there are so many people who want to be a Wedding Planner/Coordinator and they jump into the business, get clients, start planning, and quit after just a few weddings. Why did they drop out so soon? Well they simply weren't prepared, they didn't have a mentor or guide, and they got burnt out too quickly.
It was very sad to me that people didn't stay in a career that could have brought them so much pleasure, because they just didn't have the support and resources they needed to continue on.
Because you are reading this blog, I know that you have a leg up on them. You have found a resource and support system that can help you stay in this business long term. This can be your full term career, you can be a professional in the wedding industry.
It can be frustration when you spend time, money, and hard work trying to create the perfect business and others just print out a business...
So, I am definitely a checklist person. I love to make lists and then check things off. This is a great attribute to getting things done, but on the flip side, looking back, I tend to loose a lot of the moment and live life moving from one thing to the next.
Now you might think this is a little too much but I found I need to schedule my fun time. I actually take out a calendar and look over the next year and schedule times for enjoyment, unwinding, regrouping, and times I just kickback and do nothing. I have to look ahead and say, okay, over the next few months I am going to be super busy, or I am not taking events on these days or at least events my staff can handle without me.
This process helps me with a couple of things. First, when I am getting a little burnt out or over worked, I have something to look forward to and secondly, I shouldn't get burnt out because I have planned times that I know I will be able to recharge.
Are you a "planner"...
Often in business there tends to be key words, phrases, or ideas that start to trend and then many of us think, oh that worked for these major companies, I need to do it too.
Seth Godin is what many will call a marketing Guru. He has written many books and tons of interviews on YouTube. I recommend you check out some of his videos. The way he says to know if you have a brand is if people pay more for your product or service than your competitor.
So, using that analogy, what is a brand? A brand as described by investopedia is an intangible marketing or business concept that helps people identify a company, product, or individual. People often confuse brands with things like logos, slogans, or other recognizable marks, which are marketing tools that help promote goods and services.
Now with that in mind, do you need to spend hours creating a brand and brand consistency or do you just need to put together a slogan, logo and eye...
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