I have heard many people use this phrase and I really don't like it.  It seems to me like it encourages people to lie, which of course I discourage. If I were to turn the tables and look at myself honestly, I guess I could be guilty of this, depending on how you look at it. I hate to admit that.  I would really like to argue over semantics with the word lie.  I have told potential clients I could do something I have not experienced, fully believing I could figure it out. But I haven't told them I actually did something I had not done.  That I truly believe crosses the line. 

I don't post photos and say they are ours, I don't tell people we have planned events that we haven't and I don't think you should do those things either.

So, I know what you're thinking. If I am new to the business, "Then how do I get business I want, If I tell the truth?"  Easy, be honest. If you are just starting out, consider offering your services either...