Before thinking of branding yourself, you need to decide if you want to create a brand and what that means. Many people just jump into creating a logo and a business card based on what they personally think looks good and don't give much more thought to it than that.

If you think that you can just spend a couple of hours creating a color pallet and a cute logo and then have a successful brand, you will need to think again.  Some brands have spent millions of dollars creating a brand that is memorable and helps generate income Coke a Cola, Nike, Disney, Apple, and McDonald's are just a few. 

Creating a Mental Image

 You know that a company has a successful brand if, when you see their logo, you instantly recognize it and what the company stands for. This is because the brand is not just the actual product itself, but the idea the brand creates in the mind. 

Thinking back to when I was a child, I remember a very powerful ad that had a lot of impact on...