I have heard many people use this phrase and I really don't like it.  It seems to me like it encourages people to lie, which of course I discourage. If I were to turn the tables and look at myself honestly, I guess I could be guilty of this, depending on how you look at it. I hate to admit that.  I would really like to argue over semantics with the word lie.  I have told potential clients I could do something I have not experienced, fully believing I could figure it out. But I haven't told them I actually did something I had not done.  That I truly believe crosses the line. 

I don't post photos and say they are ours, I don't tell people we have planned events that we haven't and I don't think you should do those things either.

So, I know what you're thinking. If I am new to the business, "Then how do I get business I want, If I tell the truth?"  Easy, be honest. If you are just starting out, consider offering your services either...

Maximizing Your Bottom Line

Let's be real for a moment, everyone wants to make the most amount of money for the least amount of effort,  right? I am going to share my top tips of how I was able to maximize my bottom line, by taking less business and working smarter not harder. 

Taking Whatever Money Comes In

I think it is natural in any new business to just take whatever business comes our way. After all, we are in business to make money, so, when it comes our way, we are excited to take it. When a client books us it gives us a feeling of excitement, it is a compliment and a confirmation that we are worth the investment.  It is a really good feeling.

While we are in the process of building our business, we can get stuck by trying to perfect our marketing strategy and focus on getting business that we just get in a cycle of taking whatever comes our way.  This is where the problem comes in because we aren't choosy enough and take events that stress us out and make us...