4 SECRETS TO RUNNING A SMOOTH REHEARSAL(How to get them to snap to attention and do exactly what you say)|Time tested formula|

Oct 07, 2021

Turning The Nightmare Into A Dream

Anyone who has attended a wedding rehearsal can tell you, it can be a chaotic nightmare.  Groomsmen and Bridesmaids can behave like elementary school children on a playground. Being silly and teasing each other, 3/4th of them are really not listening or paying attention, there are always one or two who want to add their "jr professional" opinion. Someone is always running late and if you don't have your act together, the Bridal Party will rule over you!  This happens far too often. 

At the beginning of my career, I didn't want to seem like the stereotypical planners who, for lack of a better word, are not very nice and appear to be super demanding. I wanted to be liked, be sweet, and well like I was one of their friends too.

When I was overly focused on wanting them to view me in a different light, and not be overbearing, our rehearsals would last 2-3 hours depending on when they all showed up. Of course, they wanted...

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Delivering Excellent Customer Service - [Whatever that means :/ ]

Oct 06, 2021

Excellent Customer Service is something we all want to provide. We want our clients to be happy with us.  We want them to recommend us and ultimately, it does say we are doing "it" right. In this post, we will explore how to lay out some ground rules to follow to help you be consistent in your goal to provide excellent customer service.

Developing a Winning Customer Service Policy

Sounds like a great idea right? Well, what if, it isn't as easy as it seems?  In fact, in this business, it often feels impossible to apply the same principles of excellent customer service to each client. Some of my clients are so busy they don't want to be bothered and on the other hand, I have some clients who now see me as their best friend and want to text me at midnight when they are searching through ideas they find on Pinterest.  The truth is, I love creating systems, policies, and streamlining the way we run our business.  I would love nothing more than to develop a...

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11- Top 20 Companies to get inspiration

Oct 04, 2021


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Whats In A Name?- How to name your business

Oct 03, 2021

Make sure it can evokes a feeling

Make sure it is easy to spell


Don’t ask friends and family

Yep you heard me. Chances are you’re going to be given some absolutely awful choices and then you run the risk of offending your nearest and dearest when you don’t choose their horrible option.

Keep it Simple

Don’t overcomplicate it or try to be too clever

You don’t have long to make an impression so make it easy. It’s tempting to want to choose a power name or one word, but unless you’re Apple, Google or Nike it isn’t going to help.

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9 Marketing Strategy

Oct 02, 2021

No matter what size your event is, creating an event marketing strategy template has serious benefits for your business, but it’s not easy. Event strategy and planning require a supreme level of organization, time management, and communication skills. Whether you’re just starting out or you have a few years of experience with event marketing strategies, you’re going to want to keep this roadmap to the event marketing industry on hand as you build out your strategy and your career. We’ve included tips, event strategy examples, and links to templates that you can use to get started.

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7 Style Shoots

Sep 30, 2021

Inspiration Shoots: Worth the Investment?

Most wedding pros have their opinions about inspiration shoots, typically based on their own experiences in the past. However, with industry publications increasingly prioritizing real weddings (even to the point of refusing shoot submissions), the big question is: What makes a styled shoot worthwhile?

The short answer is that shoots can certainly provide value to your business. However, it has to be carefully planned for success; styled shoots done on a whim are rarely advantageous.

The truth of the matter is that they require a fair amount of collaboration and teamwork, along with considerable costs if you want to pull off a spectacular shoot. So, today’s content is fashion-forward, featuring gorgeous tulle gowns, over-the-top blooms, stunning venues, and other top-quality details. It doesn’t come cheap, but it can be worthwhile if you blow it out of the water.

Follow these best practices to put on a styled shoot that will be...

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5 Helpful Resources

Sep 28, 2021







Bridal Shows



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